When I ran my PPC agency the most stressful thing was getting an email from a client wanting to cancel.
If you’re worried about losing clients, I can help.
I provide the independent validation that stops at-risk clients from leaving. Through the “Client Rescue Protocol”, I step in as a neutral third party to:
Corroborate your strategy: Proving your work is sound, and that you’re getting great results.
Rebuild eroded trust: Moving the conversation from “excuses” to “expert verification.”
Neutralise the “Free Audit” threat: Explaining the reality behind a competitor’s sales pitch and why switching agencies can be risky.
Every week, your best clients are being bombarded by competitors offering “Free Account Audits.” These aren’t audits; they’re sales pitches designed to highlight one or two anomalies and destroy the trust you’ve built over years.
Even the best run accounts have blips, but often clients don’t understand that. When you audit your own work, they just see a conflict of interest. No matter how honest you are, your client is thinking:
“Of course they say it’s fine; they’re the ones doing it.”
I provide the one thing you can’t offer for yourself: Independent Validation.
I enter the conversation as a neutral, third-party expert. I audit the account, validate your strategy & results, and tell your client the truth: that you’re doing a great job and moving agencies would be a mistake.
When a £3,000/month client leaves, you lose £36,000 in annual revenue. Replacing them could cost £4,000+ in marketing & onboarding costs alone.
My “Client Rescue Protocol” starts from only £1,000, so if I help you save just one client this year the service has paid for itself 40x over.
Before anything, we talk. I get the inside story on why the client is wobbling – performance, communication, a competitor’s “free audit” or something more. We align on goals, but my analysis remains objective.
I perform an in-depth, exhaustive 48-hour audit of the Google account. You receive detailed feedback and an honest Verdict Deck (Red/Amber/Green) that simplifies the account performance for your client.
I join your client call as the neutral third party to present my findings. I validate your work, neutralise any competitor pitches, and give the client the confidence they need to stop looking at the exit.
I don’t hide in the background.
I’m most effective when your client knows exactly who I am: an external specialist hired specifically to ensure their success.
What I bring to the table:
15+ Years in Google Ads: A decade and a half of optimising accounts.
4+ Years working for Google: Including advising on global accounts for brands like Pepsi, Hyundai & Penguin Random House.
Agency Mentor: Supported & trained 60 digital agencies, auditing thousands of accounts across every niche imaginable.
Agency Founder: Co-founded and scaled Run PPC (with client retainers up to £10k/mo), before a successful exit in 2023.
My Role: I act as the bridge between your client and you, showing them you have nothing to hide. By providing an honest, unbiased & independent second opinion on your work, I validate your strategy and remove the uncertainty that causes churn.
Zero Competition: I don’t run a competing agency.
Zero Referrals: I'll never push your client toward a competitor.
Zero Risk: all of my work is completed under a strict non-compete agreement.
I’ll always be honest, and always be independent. My reputation – and yours – depends on it.
If during “The Evidence of Competence Audit” I discover the account is genuinely underperforming or has been poorly managed, we will not proceed to the client call. Instead, we’ll discuss the issues privately, so you can manage the situation internally. This allows for:
Controlled Recovery: A client will usually forgive any mistakes that their agency proactively identifies and fixes. They never forgive a mistake discovered by a competitor during a “free audit”.
Turning Failure into Growth: In this scenario, we pivot. Instead of the client call, I provide expert 1-to-1 training for your Account Manager. We’ll deep-dive into the issues, bridge their knowledge gaps, and get the account back on track together.
My goal is to protect your agency’s reputation – either by validating your work or by helping you fix a problem before the client finds out.
Get ahead of the noise and give them a reason to stop looking elsewhere.