I used to run a PPC agency, and the most stressful days were when we got an email from a client wanting to cancel with us.
Often they thought they could save some money by managing the account themselves, ignoring the time and expertise it takes to get amazing results.
We’d also lose clients to competitors, even when we were doing a great job. They’d offer “free audits“, find anything they could to worry the client and promise them the world to make them switch agency.
If you’re stressing about losing clients, I can help.
I provide the independent validation that stops at-risk clients from leaving. Through the “Client Rescue Protocol”, I step in as a neutral third party to:
Corroborate your strategy: Proving your work is sound, and that you’re getting great results.
Rebuild eroded trust: Moving the conversation from “excuses” to “expert verification.”
Neutralise the “Free Audit” threat: Explaining the reality behind a competitor’s sales pitch and why switching agencies can be risky.
Every week, your best clients are being bombarded by competitors offering “Free Account Audits.” These aren’t audits; they’re sales pitches designed to highlight one or two anomalies and destroy the trust you’ve built over years.
E£ven the beat run accounts have blips, but clients often don’t understand that. When you audit your own work, they just sees a conflict of interest. No matter how honest you are, your client is thinking:
“Of course they say it’s fine; they’re the ones doing it.”
I provide the one thing you can’t offer for yourself: Independent Validation.
I enter the conversation as a neutral, third-party expert. I audit the account, validate your strategy & results, and tell your client the truth: that you’re doing a great job and moving agencies would be a mistake.
When a £3,000/month client leaves, you lose £36,000 in annual revenue. Replacing them could cost £4,000+ in marketing & onboarding costs alone.
My “Client Rescue Protocol” starts from only £1,000, so if I help you save just one client this year the service has paid for itself 40x over.
PHASE 1: We talk. I get the “inside story” on why the client is wobbling – performance, communication, a competitor’s “free audit” or something more. We align on goals, but my analysis remains objective.
PHASE 2: I perform an in-depth, exhaustive 48-hour audit of the Google account. You receive a Verdict Deck (Red/Amber/Green) that simplifies the complex reality for your client.
PHASE 3: I join your client call as the neutral third party to present my findings. I validate your work, neutralise any competitor pitches, and give the client the psychological permission they need to stay with you.
I don’t hide in the background. I’m most effective when your client knows exactly who I am: an external specialist hired specifically to ensure their success. What I bring to the table:
15+ Years in Google Ads: A decade and a half of optimising accounts.
4+ Years working for Google: Optimising global accounts for brands like Pepsi, Hyundai & Penguin Random House.
Agency Mentor: Supported & trained 60 digital agencies, auditing thousands of accounts across every niche imaginable.
Agency Founder: Co-founded and scaled Run PPC (retainers up to £10k/mo), before a successful exit in 2023.
My Role: I act as a firewall between your client and your competitors. By providing an honest, independent “Second Opinion,” I validate your strategy and remove the uncertainty that causes churn.
Zero Competition: I don’t run a competing agency.
Zero Referrals: I'll never push your client toward a competitor.
Zero Risk: all of my work is completed under a strict non-compete agreement.
I’ll always be honest, and always be independent. My reputation – and yours – depends on it.
If during Phase 02 (The Audit) I discover the account is genuinely underperforming or has been poorly managed, we will not proceed to the client call. Instead, we’ll discuss the issues privately, so you can manage the situation internally. This allows for:
Controlled Recovery: A client will usually forgive a mistake that their agency proactively identifies and fixes. They never forgive a mistake discovered by a competitor during a “free audit.”
Turning Failure into Growth: In this scenario, we pivot. Instead of the client call, I provide expert 1-to-1 training for your Account Manager. We’ll deep-dive into the issues, bridge the knowledge gaps, and get the account back on track together.
My goal is to protect your agency’s reputation – either by validating your great work or by helping you fix a problem before the client finds out.
If they've gone quiet, they're probably listening to someone else.
Give them the expert second opinion they need to stay.