When I ran my PPC agency we became really good at winning new clients, but we couldn’t grow as quickly as we wanted because of client churn.
We’d lose clients to competitors, even when we were doing a great job. They’d offer “free audits“, find anything they could to worry the client then promise them the world to make them switch agency.
If you’re facing the same problem, I can help. I provide the independent validation that convinces at-risk clients to stay with you.
My “Client Rescue Protocol” corroborates your work as a neutral third party, rebuilding any lost trust between you & your client, and ensuring they know you’re the right agency for them.
Every week, your best clients are being bombarded by competitors offering “Free Account Audits.” These aren’t audits; they’re sales pitches designed to highlight one or two anomalies and destroy the trust you’ve built over years.
When a competitor highlights “issues” in an audit, you want to respond. But when you audit your own work, the client sees a conflict of interest. No matter how honest you are, your client is thinking:
“Of course they say it’s fine; they’re the ones doing it.”
I provide the one thing you can’t offer for yourself: Independent Validation.
I enter the conversation as a neutral, third-party expert. I audit the account, validate your strategy & results, and tell your client the truth: that you’re doing a great job and moving agencies would be a mistake.
When a £3,000/month client leaves, you lose £36,000 in annual revenue. Replacing them could cost £4,000+ in marketing & onboarding costs alone.
My “Client Rescue Protocol” starts from only £1,000, so if I help you save just one client this year the service has paid for itself 40x over.
An initial meeting to discuss the client’s “temperature”, the competitor pressure you’re feeling, and your current strategy. We align on goals, but my analysis remains objective.
I perform an in-depth, exhaustive 48-hour audit of the Google account. I review everything with fresh eyes, drawing honest and impartial conclusions on the accounts performance.
I join your client call as an “Independent Expert” to present my findings. I validate your work, neutralise any competitor pitches, and give the client the psychological permission they need to stay with you.
I'm not trying to compete with you.
I'll never try to steal a client or refer them to any other agency.
all of my work is completed under a strict non-compete agreement for your peace of mind.
I don’t hide in the background. I’m most effective when the client knows exactly who I am: an external specialist hired to ensure their success.
I’ve been managing Google Ads accounts for more than 15 years. I worked for Google for over 4 years, where I optimised accounts for Pepsi, Hyundai, Raymond Weil, Penguin Random House & more. I also supported a portfolio of 60 digital agencies, which gave me access to literally 1000’s of accounts across all industries & niches.
In 2017 I co-founded a highly successful Google Ads agency, Run PPC, managing accounts with monthly retainers between £2k-10k per month. I sold out in 2023, and since then I’ve worked with end clients directly, training them on how to get the best from their Google Ads campaigns.
My role is unique: I act as a firewall between your client and your competitors. By validating your agencies work, I remove the uncertainty in the clients mind that causes churn. I provide the independent, third-party credibility that provides the honest ‘Second Opinion‘ that makes competitor audits irrelevant.
I’ll always be honest, and always be independent.
If during Step 2 (The Deep Dive) I discover that your account is actually in a state of ‘malpractice’ (e.g. underperforming or poorly managed), we will not proceed with the client call.
Instead, I’ll notify you privately so you can manage the fallout internally, and allow you to take steps to rectify the issues found with the client directly. Usually a client will forgive a mistake that their agency caught and corrected via an independent audit, but they generally don’t forgive a mistake discovered by a competing agency during a “free audit”.
In this scenario in lieu of the client call I will also provide expert 1-to-1 training with your account manager to improve their Google Ads knowledge, and help them get the account back on track.
