When I was running my PPC agency we got really good at winning new clients. It was the client churn that would kill us.
Every month we’d bring new clients in, but then a few old clients would drop off. We were growing, but not as quickly and consistently as we wanted.
And the most frustrating thing? It wasn’t normally our fault – we’d be doing a great job, but another agency would come along and offer a “free audit”.
They’d use that as a way to get access to the clients account, then find anything they could to convince them to leave, even when the account was performing well.
If you have the same issue I’m here to help. I act as an independent verification partner for PPC Agencies, with my “Client Rescue Protocol” helping you retain at-risk clients by validating your work as a neutral third party.
They’re reading & believing competitors “free audits” that are designed to tear your work apart. The trust erodes and no amount of internal auditing or white-label reporting can fix it.
You know your team is doing good work. You have the data to prove it. But your client has stopped listening. They view your explanations as “excuses” and your numbers as “marking your own homework.”
I provide the one thing you can’t offer for yourself: Independent Verification. I enter the conversation as a neutral, third-party expert. I audit the account, validate your strategy, and tell your client the truth: that you’re doing a great job and moving agencies would be a mistake.
Before I look at a single keyword, advert or campaign, we talk. I need to understand you, your team and why you think the client is wobbling. Is it performance, communication, a lack of understanding or more?
Completely independent & honest, I look for Evidence of Competence. You get a comprehensive audit and a “Verdict Deck” (Red/Amber/Green) that simplifies the complex reality for your client and proves you’re the right agency for them.
I join a call with you & your client as an Independent Adjudicator. I validate your work, neutralise any “grass is geener” competitor pitches, and give the client the psychological permission they need to stay with you.
I’m not a “White Label” freelancer hiding in the background.
I’ve been working on Google Ads accounts for more than 10 years. I worked for Google for over 4 years, where I optimised accounts for Pepsi, Hyundai, Raymond Weil, Penguin Random House & more. I also supported a portfolio of 60 digital agencies, giving me access to literally 1000’s of accounts across all industries & niches.
In 2017 I co-founded a highly successful Google Ads agency, Run PPC, managing accounts with monthly retainers between £2k-10k per month. I sold out in 2022, since then I’ve worked with end clients directly, training them on how to get the best from their Google Ads campaigns.
I’ve sat on both sides of the table. I know how agencies work, and I know how clients think.
My role is unique: I act as a firewall between your client and your competitors. By validating your agencies work, I remove the uncertainty in the clients mind that causes churn. I provide the independent, third-party credibility that turns a “defensive agency” into a “transparent partner.”
I will always be independent, and always be honest.
If during Step 2 (The Forensic Audit) I discover that the account is actually in a state of ‘malpractice’ (e.g. extreme negligence or zero work done), I will not proceed to the mediation call. Instead I’ll notify you privately so you can manage the fallout internally, allowing you to take steps to rectify the issues found with the client directly.
In this scenario, I will cancel the Step 3 mediation call entirely, and instead provide expert 1-to-1 training with your account manager to help them get the account back on track.
